AiFi teams with GS Draft System Solutions on launch of frictionless Michelob Ultra Grill Market stadium store

AiFi has partnered with GS Draft System Solutions to launch a frictionless shopping Michelob Ultra Grill Market at Atlanta’s Mercedes-Benz Stadium.

People are able to pour and pay for fresh draft beers, via self-serve TapWalls, as well as grab hot food items, candy, and packaged snacks without having to wait in line.

"Stadiums and large live event venues are the perfect setting for autonomous retail, and AiFi is proud to play a part in shaping the fan's enjoyment while in attendance," says Steve Carlin, CEO at AiFi.

"As live events continue to garner larger and larger crowds, we're helping stadiums and retailers embrace tech forward solutions that help fans minimise the time in concessions and merchandise lines to get them back to the action faster.”

“This new autonomous drink lane and market is just the latest example of how our flexible technology solution is leading that charge and our commitment to improving the fan experience."

The tie up connects the QuickTap fast dispensing draft system with AiFi's computer vision cameras to enable fans to select and purchase fresh beers and walk out without waiting in line or scanning to pay.

Customers will be able to tap their credit card to gain store entry and provide age verification once crossing over from the market side of the store to the TapWalls.

"As technology continues to shape the entertainment industry, we're proud to work with solutions and stadiums aligned with creating a positive fan experience and maximizing time watching the game," says John O'Connell, Executive VP of Sports and Entertainment Division at GS Draft.

"Our checkout-free TapWalls accomplish exactly that. By eliminating the hassle of waiting in lines to get and pay for drinks, fans can enjoy what they came for without friction and interruption and are more likely to come back for more."

AiFi has also deployed stores at transportation hubs, grocery store chains, office buildings, college campuses, and convenience locations.

It lays claim to the highest number of autonomous store deployments globally. The company has served over 6.5 million customers, and processed 18 million+ products with its solution.

Partnerships include Microsoft, Verizon, Aldi, Carrefour, Zabka, Compass Group, Morrisons, Sodexo, Live Nation, NASCAR, the NBA, and the NFL.