How Self-Serve Cocktail Bars Reduce Labor Costs And Increase Revenue
Self-pour technology has come a long way from the simple soda and draft beer tap walls of the past. Today, self-serve cocktail bars are revolutionizing the hospitality industry, allowing patrons to pour perfectly-mixed cocktails in seconds.
However, improved customer satisfaction isn't the only benefit that comes with these self-pour systems. Utilizing the latest technologies, GS Draft's innovative cocktail bar systems can reduce labor costs and increase beverage sales over time. Read on to learn how these self-serve bars can benefit you.
How Do Self-Serve Cocktail Bars Work?
Similar to self-service beer taps, these cocktail bars allow patrons to pour their own drinks directly from the tap system. However, on top of precise temperature and pressure regulation, our self-service bars also offer perfectly pre-mixed cocktails. Pressurized CO2 and Nitrogen push these pre-mixed drinks up from the kegs through self-pour taps. The system is compatible with all 5 of GS Draft and Craft Standard's classic beverage options, including Margarita, Lemonade, Mojito, Paloma, and Mule.
Like other self-serve taps, these systems are fully customized to your business' specific layout, customer expectations, and revenue goals. From initial design to installation and ongoing maintenance, our experts at GS Draft are here to help!
How Self-Serve Cocktail Bars Reduce Labor Costs
Self-serve systems streamline bar operations in a variety of ways, from reducing the number of staff members needed to improve service speed. Here’s how they can help you lower labor costs:
1. Fewer Bartenders Required
On busy evenings, preparing cocktails the traditional way requires time and several skilled bartenders. Even then, all it takes is one bad night for inconsistencies that drive customers away. Instead, self-serve systems allow customers to pour their own beer and pre-mixed cocktails easily, so you can operate efficiently with fewer bartenders.
2. Reduced Training Time and Costs
For new bartenders, learning how to mix cocktails and other beverages requires a time-consuming and costly training program. Self-serve cocktail bars allow you to skip this training session, so you can focus on teaching them how to offer quality service for non-self-serve options. The result: staff can focus on customer service instead of drink preparation.
3. Increased Staff Efficiency
For your remaining staff, self-serve cocktail systems make it easier to reduce wait times and manage crowded bars. Bar owners require fewer employees for pouring, all while delivering the same high-quality service, making it easy to save on staffing and management costs.
How Self-Serve Cocktail Bars Increase Revenue
On top of reducing labor costs, self-serve cocktail bars can also help you boost revenue. Here are some examples of the self-pour revolution in action:
1. Beverages Served Faster
What takes the bartender several minutes will only take a self-serve cocktail bar seconds. By eliminating time spent on mixing drinks and waiting at the bar, customers can purchase more drinks during the duration of their stay. In turn, being able to serve all these customers in a shorter period of time will lead to a higher sales volume during peak hours.
2. Upselling Opportunities
GS Draft's revolutionary self-serve cocktail bars come with digital menus that can suggest premium mixers, upsell higher-margin drinks, or recommend other beverage options like self-serve beer, wine, or even cold brew coffee. These interactive features encourage customers to explore different options, driving up average ticket sizes and overall revenue.
3. Reduced Waste
When your own money is on the line, waste caused by human error can be a frustrating aspect of business. Not with a self-serve cocktail bar. These systems have precise controls for pour temperature, size, and speed, ensuring each beverage is poured perfectly with minimal waste. This precision reduces product loss and guarantees you get the most out of your inventory.
Additional Benefits Of Self-Serve Cocktail Bars
More than just a way for bar and restaurant owners to achieve a high ROI, self-serve cocktail bars offer a wide range of additional benefits as well. As the beverage industry has continued to grow more competitive in the past few years, so have the advantages of these revolutionary systems. Here's how a self-serve tap helps you stand out:
- Personalized CX: With the ability to pour several different drinks of multiple sizes, self-serve tap walls allow for a more personalized beverage experience.i>
- Interactive Technology: With easy-to-use digital beer menus, self-serve bars engage customers, adding an element of fun and interaction that traditional bars lack.
- Eco-Friendly: Our kegs are returnable, refillable, and recyclable, reducing waste and offering a sustainable solution for your cocktail needs.
Have GS Draft Install Your Next Self-Serve Cocktail Bar!
If you're ready to upgrade your cocktail service, it may be time to reach out to the experts at GS Draft System Solutions. We custom design every system to your business' unique building, brand, and goals to maximize profits.
Explore our comprehensive installation and maintenance options by calling us at (949) 421-3882. You can also email us at sales@gsdraft.com. We look forward to your message!
